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A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of Real Estate Agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.

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Step 1: MARKET ANALYSIS

The KIMBERLY ZAHAND team consistently researches and strategically analyzes this ever-shifting market to help you decipher the right price to market and list your home. With the real estate market changing daily, we have the knowledge and skill set to guide you through the home selling process to assure the best RESULTS. Our mission is to sell your home for the most money in the least amount of time. We study CLOSED, PENDING, and ACTIVE relevant home sales, then use that data to help determine the right price to market your home. The result....SOLD!

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Step 2: CONTINUOUS MARKET REVIEW

Evaluating the market does not end once we list your home. We continue to consistently review the market around you so your listing stays current, fresh, and noticed. To help you follow the market with us, we provide you with a Neighborhood Trends snapshot so that you can keep track of neighborhood activity as well. This snapshot pulls the closest closed, active, and pending
listings, making it a convenient, user-friendly tool to help you understand the real estate activity that is happening in your neighborhood!

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Step 3: STAGING CONSULT AND HOME PREP

When listing your home, it is all about that WOW first impression. When prospective buyers view your home online or enter your home for the first time, they want to imagine themselves living there. We utilize staging, design tips, and tricks to help SHOWCASE your home’s best features and benefits. From advice on de-cluttering to vignette staging, from re-purposing to a full staging overhaul, our team has the talent and the resources to give your home the look it needs to get your home sold FOR TOP DOLLAR!

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Step 4: PROFESSIONAL PHOTO SHOOT

This is where the MAGIC happens. Our team has the “eye” for bringing your home to life, one photo at a time. We use only professional photographers who utilize the finest equipment inclusive of proper flashes, wide angle lenses, and expert editing techniques.

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Step 5: “FOR SALE” SIGNAGE AND COMING SOON PLN (PRIVATE LISTING NETWORK):

While we are prepping your home for sale, we will put your home in the PRIVATE LISTING NETWORK and place a COMING SOON FOR SALE sign in your yard BEFORE you go “live” in the MLS! We’ll boost your listing on major websites such as Zillow, Redfin, Realtor.com, Trulia, our Social Media pages, AND MORE!

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Step 6: MAXIMUM INTERNET EXPOSURE

When you list your home with us, rest assured, your home will receive MAXIMUM web exposure and presence. Through our KWLS feed, your listing will not only be placed on all of our companies' websites and social networking pages, but also feed out to OVER 900 of the MOST USED HOME SEARCH WEBSITES. We are constantly promoting your home locally, nationally, and globally.

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Step 7: DIRECT TARGET MARKETING THROUGH SOCIAL MEDIA

Once your home is listed, we create multifaceted campaigns on our many social platforms including Facebook, Facebook Events, Local Facebook Groups, Instagram, LinkedIn, YouTube, Nextdoor, Google My Business, and more! From stunning graphics, event pages, paid ads, to landing pages and lead capture forms, we make sure your home is SEEN!

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Step 8: INTERNET LEAD CONVERSION AND DATABASE CALLS

We are experts at converting lead calls and internet inquiries into showings. Our response time is quick, and our mission is getting them in your door.

BONUS: We have built an extensive database filled with buyers and investors that we pool from, giving your home a running start.

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Step 9: REAL ESTATE BROKER TARGET MARKETING

A co-operating Real Estate Broker is likely the person to bring us your buyer. For this reason, our team focuses on reaching out to these agents and making them aware that your home is fabulous and FOR SALE!

We target Real Estate Agents in 3 ways:

  1. Super Micro REVERSE PROSPECTING:
    We know which brokers have buyers interested in your home, and we reach out to them by phone, email, and e-blast.
    Our mission? Get the showing!
  2. Micro Flyer E-blasts to the LOCAL offices that sell the most real estate in your area.
  3. Macro E-blasts to over 4,000 agents in your county.
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Step 10: PROFESSIONAL DIGITAL HOME MARKETING BROCHURE AND LANDING PAGE

Our creative director designs a spectacular digital marketing package that enhances the showing experience for your future buyer and their agent.

We create an awesome digital brochure, showcasing your home’s unique features and benefits. Your home has a story to tell — we are your storytellers!!!

Each home has its very own website landing page. This unique website features your home in stunning digital style and is shared across numerous social platforms and dedicated email blasts to our database.

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Step 11: PREMIER OPEN HOUSE PROGRAM

Experience the most traffic, thanks to our strategic marketing plan.

From pre-list marketing showings to one-day events where we showcase your home for both brokers and clients, we’ll know more about your home and can demonstrate the positive attributes while creating a sense of urgency, defined marketing strategy, and MORE!

Our open house goal is to have offers in hand within 24 hours.

All marketed with a website page, social media event coordination, and shared across internet and internal platforms to make sure your home is buzzing!

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Step 12: BROKER-BUYER FEEDBACK AND MARKET ACTIVITY REPORTS

After a showing occurs, we immediately send a request for feedback to the agent showing your home.

Once received, this unedited feedback is forwarded to you so that you know the buyer's opinion of price, how they felt your home showed, second showing possibility, and the overall interest level.

This feedback is critical to us to understand how the market and buyers are receiving your home.

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Step 13: NEGOTIATION EXPERTS

When it comes down to offers and negotiations, having a strong, confident advocate on your side is key.

Over the years, we have successfully negotiated over 2,000 closed transactions.

Negotiating to maximize your highest price starts with truly understanding the marketplace around your home and ends with the ability to confidently and effectively communicate your goals and values to the buyer's agent.

The result? The highest price and best terms are accomplished!

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Step 14: THE KELLER MORTGAGE ADVANTAGE

We have teamed up with local mortgage experts, bringing you the most knowledge and advantages possible to make sure you are in the BEST hands.

PLUS, this amazing team is here for you when you are going from selling to purchasing your next home, offering you the best outcome.

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Step 15: AFTER THE SALE – INSPECTION AND APPRAISAL

Once under contract, there are other important milestones — including two mentioned here — that are vital in leading to the successful closing of your home.

  1. Home inspection – Our team, along with your attorney, will guide you through your inspection negotiations and refer you to any needed contractors to complete any necessary repair requests.
  2. We will meet the appraiser at your home to provide relevant home comparables and pertinent information about your home to help secure its value. This is critical to the success of your sale.
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Step 16: PREFERRED PARTNER RELATIONSHIPS

When you partner with us to list and sell your home, not only do you get the KIMBERLY ZAHAND TEAM of local experts, but you also have an arsenal of industry experts.

Our team of attorneys, lenders, contractors, movers, and more are here to help guide you through the process. These vetted partnerships are tried and true and always have your best interest at heart.

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Step 17: COMMITMENT TO OPEN & CONSTANT COMMUNICATION

Selling your home is a major financial milestone. We are here for you every step of the way.

We are accessible, responsive, and passionate about helping you accomplish your goals. We will always operate with your best interest at heart.

We believe in open and constant communication and understand that this is the key to success in any relationship.

Your happiness is our goal!

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

"The sale of the home could have not gone any better"

"Kimberly Zahand was and is a true professional. From the initial meeting, and signing, to the home staging, and finally, the sale of the home could have not gone any better. She always responded to all of my emails and text messages, and to top it off very personable. I highly recommend Kimberly."

Let's Work Together

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact us today.